Aromyx proposes a revolutionary approach to digital scent technology

German weekly Wirtschaftswoche published a long article about the Palo Alto, US-based startup Aromyx which, after a three-year development, has launched the beta release of a chip analyzing the response a scent generates on human receptors and developing the recipe to reproduce the same sensations. The device, called “Essence Chip” is sold for 1,200 $ and can be used just once. The chip uses a technology based on Richard Axel and Linda Buck’s studies on smell functioning, for which the two professors were awarded the 2004 Nobel Prize in Medicine. The chip, indeed, contains as many as 400 receptors, identical to those present in the nose and in the tongue, which provide a rapid response about the reaction a scent or taste will generate in a human. Aromyx is currently collaborating with a large multinational in the beverage industry. However, the chip could also be eligible for use in programs for passenger and freight security check in airports or mail check, so as to prevent terrorist attacks. For these new applications, Aromyx has developed a useful database, including thousands of digitized scents ready for use. Digital scent technology is an area on which many multinationals are focusing. Apple, for instance, has been trying to integrate an electronic nose into its devices for several years. Other less known companies—such as Scentee and DigiScents—are working on a device generating scents on request. (Source Wirtschaftswoche)