The skin lightening market

The business of skin-lightening treatments is growing at an impressive rate and is expected to increase from the current $10bn to $31bn before 2024. This dramatic increase is due to an association between fair skin and beauty and success – which is probably a very strong colonial heritage in India and in some African countries. 77% of Nigerian women use skin lightening products, like 50% of Togolese women and 27% of Senegalese ones do.  In India, every typical supermarket will sell these products.  The most common of them are antioxidants making facial hair fairer, others prevent skin from producing melanin. Their components include natural ingredients such as soy, liquorice or arbutin, and synthetic products such as vitamin B3 or highly harmful compounds, such as hydroquinone – potentially carcinogenic – and corticosteroids. (Source: Mosaic)