The New York City Health Department last Friday imposed food industry to reduce sugar content in industrially-processed food. Specifically, the new order prescribes to reduce sugar by 20% in all industrially-processed products and by 40% in all fizzy drinks. The measure reflects the effort to reduce obesity–one of the scourges affecting the US, where 35% of the population is obese. Each US citizen is estimated to take 17 tea spoons of sugar a day, that is 5 more than the suggested amount. This high intake is especially due to the fact that over 68% of industrially-processed food contains sugar.